Thursday 3 July 2008

Two muppets on motorbikes

Right, I will be away for a while travelling. I am embarking on a four-week pan-European trek covering six countries over 4 weeks. Three years in the planning, I am doing this on a motorbike with my best mate Adam. You can track my progress here on my adventure website which was very kindly put together for me by James Mills and involves my mates scanning in the postcards I send them from various destinations (Thanks Ali!) This trip marks the end of my employment at FPP and I would just like to say at this point thanks to all the guys there, I had a brilliant time and I will definately keep in touch. Upon my return I will be making the big move to London for a new opportunity at AKQA which I am very excited about. So, if you want follow me here and I will be back posting at the end of the month!

Wednesday 2 July 2008

BMW: GINA Light Visionary Model

Now I know in some quarters it is suggested that when you buy a BMW you become a completely selfish egotistical idiot but all I can think when I see this is "I want one, I want one, I want one". Really interesting idea, i just wonder how long it will be before (if ever) this technology will be readily available to us 'minions'.

Navi - World of Timers

Navi is (and I quote)... "a new generation interactive media studio based in Istanbul, Turkey". They have created this brilliant tool in which you can declare your thoughts, prophecies, goals, wills etc to the world and set up a timer to signal your intent. Clever, inventive and beautifully executed!

Nike: Director Cut

Extended version of the original 'Nike: Take it to the next level' advert. Move insight, more footage and ultimately more jealousy on my part. Guy Richie has personally overseen this cut and all of his styling tricks are still there. Really nicely shot.

Axe Effect: Laser

A really cool viral video to promote Axe Laser. I don't know if those lights are real but i really really want one!

Burger King: Whopper Freakout

Campaign for Burger King which has done well for itself at the Cannes Cyber Lions awards. Interesting concept where they pretend the Whopper has been discontinued and then film the customers reactions. Personally I don't know whether after watching this I feel that the Whopper is 'America's favorite burger' or just that too many people eat too much fast food! Whatever your opinion more details can be found here, right, im off out for a burger now.