Converse Laces Viral

Converse recently worked together with artist Superblast, who got the opportunity to paint over a large scale ad of the sneaker company, in Berlin. Part of the Converse Laces campaign, the artist did not only add his personal touch to the campaign posters, he also customized lots of Converse sneakers in the Converse store in Berlin Mitte. Artschoolvets documented the performance and produced a small viral video of the artist in action. Definitely worth checking out and even better if you can manage to see it live in Berlin. Thanks to Highsnobiety.com for this find.